
The second conflict framework we’ll expore is the SCARF model of social threats and rewards. This framework was developed by neuroscientist David Rock and explores the social dimensions of human behavior, providing insights into understanding and managing interpersonal interactions. SCARF stands for Status, Certainty, Autonomy, Relatedness, and Fairness—five core social domains that influence how individuals perceive and respond to social stimuli. For each of these categories, people move towards rewards and away from perceived threats.
By considering and managing the social needs within each domain, leaders and managers can create environments that minimize threats and maximize rewards, promoting positive engagement and collaboration in various settings, including the workplace. Diving a bit more into the five social domains:
Status refers to an individual’s relative importance or standing within a particular social context. It encompasses factors such as job title, recognition, and influence. The SCARF model suggests that people are highly attuned to changes in status and that threats to status can trigger strong emotional responses. Conversely, opportunities to enhance status can motivate individuals and promote positive engagement.
- Be aware of how status dynamics impact interactions and treat others with respect.
- Recognize and acknowledge the accomplishments and contributions of others, fostering a positive social environment.
- Avoid actions that may threaten or diminish someone’s sense of status, such as belittling or dismissive behavior.
Certainty relates to an individual’s sense of predictability and understanding of their environment. The human brain craves certainty and is uncomfortable with ambiguity and unpredictability. When people feel uncertain, they often experience increased levels of stress and anxiety. Providing clarity, information, and reducing ambiguity can help individuals feel more secure and improve their overall well-being.
- Provide clear communication and information to reduce uncertainty and anxiety.
- Set realistic expectations and timelines, ensuring that people have a sense of direction and understanding of what to expect.
- Clarify roles, responsibilities, and objectives to provide a framework for stability and predictability.
Autonomy refers to an individual’s sense of control over their own actions and decisions. People value autonomy and feel empowered when they have the freedom to make choices and exert control over their work and personal lives. Constraints on autonomy can lead to feelings of frustration and disengagement. Granting autonomy and involving individuals in decision-making processes can enhance motivation and satisfaction.
- Encourage individuals to take ownership and participate in decision-making processes whenever possible.
- Delegate authority and empower others to make choices within their areas of responsibility.
- Recognize and respect personal boundaries and preferences, allowing individuals to exercise autonomy in their work.
Relatedness pertains to the sense of connection, belonging, and social interaction with others. Humans are inherently social beings, and positive social connections are crucial for well-being and performance. Creating a sense of belonging, fostering supportive relationships, and promoting collaboration can strengthen relatedness and promote positive interpersonal dynamics.
- Foster positive relationships and create opportunities for collaboration and teamwork.
- Show empathy, actively listen, and demonstrate genuine interest in others’ perspectives and experiences.
- Encourage social connections, team-building activities, and inclusive communication to strengthen bonds within the group.
Fairness refers to the perception of equitable treatment and distribution of resources. Humans have a strong sense of fairness and can become highly sensitive to situations they perceive as unjust or inequitable. Fairness is not just about material rewards; it also encompasses matters of respect, recognition, and procedural justice. Demonstrating fairness in decision-making processes and treating individuals equitably can build trust and foster positive relationships.
- Promote transparency and fairness in decision-making processes.
- Allocate resources and opportunities fairly, taking into account individual contributions and needs.
- Address and resolve conflicts or disputes promptly and impartially.
An Example Application of the SCARF Method

Alex and Jordan, who are collaborating on a critical project, are experiencing tension and disagreement over their respective roles. Here’s how you might apply the SCARF framework to help resolve the conflict:
Status
- Avoid any actions or statements that might diminish or challenge their sense of status, ensuring both individuals feel valued and respected.
- Recognize and affirm the expertise and contributions of both Alex and Jordan in their respective areas.
- Encourage them to share their accomplishments and acknowledge each other’s strengths during a joint meeting.
Certainty
- Facilitate open and clear communication between Alex and Jordan to address any uncertainties or ambiguities about project goals, deadlines, or expectations.
- Provide regular updates on project progress, keeping them informed and reducing uncertainty.
- Establish a clear process for decision-making, outlining the steps and criteria involved, to enhance their sense of control and predictability.
Autonomy
- Encourage shared decision-making by involving both Alex and Jordan in determining the project approach, tasks, and responsibilities.
- Give them the freedom to contribute their ideas and suggestions, allowing for autonomy in their decision-making processes within the project’s parameters.
- Provide opportunities for them to take ownership of specific project aspects, fostering a sense of autonomy and empowerment.
Relatedness
- Facilitate a conversation where Alex and Jordan can express their perspectives and concerns openly, emphasizing active listening and empathy.
- Encourage them to find common ground and shared goals that align with their personal and professional interests.
- Organize team-building activities or collaborative sessions to enhance their sense of connection and promote a positive working relationship.
Fairness
- Ensure fairness in the distribution of workload, resources, and recognition within the project. Discuss and agree upon equitable allocation of tasks and responsibilities.
- Establish clear and transparent evaluation criteria for individual contributions, ensuring fairness in assessing performance.
- Address any perceptions of unfair treatment promptly and impartially, encouraging open dialogue to resolve conflicts related to fairness.
꧁༺ ༻꧂
By applying the SCARF framework in a conflict scenario, you can address the key social elements that can impact the resolution process. It might also be helpful to reference the TKI model in the previous article to understand how each individual reacts to conflict so it’s easier for you to spot when it bubbles up. By promoting a sense of status, certainty, autonomy, relatedness, and fairness, you create an environment conducive to collaboration, understanding, and incentivize the resolution of the conflict between the participants.
